BlackBerry's Canadian launch of their rival product to the Apple IPad was unsuccessful, to say the least. BlackBerry released the Playbook on Tuesday morning to a lackluster crowd. The launch at the Future Shop store at Yonge and Dundas square was not very well attended, which is strange considering it is the largest of the Future Shop stores in Canada. There were not many lineups across the street at Best Buy either, with the lineups in the heart of Canada's largest city maxing out at around 12 people. Sure, there are problems with the Playbook. It cannot send emails without a connection to a BlackBerry smartphone. But loyal customers who think that messaging is more important than text will buy it, regardless of the flaws in it. It is marketed toward businesspeople who would be less likely to wait in line for something before the release, so the lineups have not dissuaded RIM, the maker of the BlackBerry phone and Playbook.
I think this is just something BlackBerry dashed off in a few months to just try and compete with Apple, who dominates the tablet market every since the IPad was released last year, and are in the process of making another. It shows just how much of an impact Apple is having on the market, and how unsuccessful BlackBerry will be in this market.
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